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EditorialPRCoordinatorsTHEISSEMPLOYEELIFECYCLEOpeningupinAntofagastaPage5DiscoveryintheDeepPage14IraqgoestheextramilePage24ISSReprterIssue22December2011INCHCAPESHIPPINGSERVICESHeadOfficeHollyDunsdonEuropeLindaPeetMiddleEastSouthAsiaUshaSethumadhavanAsiaPacificDarrellWeeJapanAtsukoOhtsukiAustralasiaAnniePetersonNorthAmericaLindaClaytonSouthAmericaCeciliaCalderonAfricaLornaGlosterDesignDaveBlakePrintersHolbrooksPrintersLtd.PortsmouthISSReporterispublishedbyInchcapeShippingServices5-8LakesideBusinessVillageFlemingRoadChaffordHundredEssexRM166YAUK.Emailinfoiss-shipping.comTel441375484900DisclaimerInchcapeShippingServicesacceptsnoresponsibilitiesforanyinaccuraciesthatmayoccurinthispublicationorfortheirconsequences.Nopartofthispublicationmaybereproducedinanyformwithoutthewrittenpermissionofthepublisher.InchcapeShippingServicesCoverStairwaytotheworldofISSx13anHRguidefortheLineManagerThevalueofwisdomandknowingwhenyouhaveitThoughtleadershipshareofmindintellectualcapitalsuchtermshaveworkedtheirwayintothelexiconofbusinessjargon.Butwithgoodreasonornotx1cIhavemyowndefinitionofthoughtleadershipx1dwritesCraigBadings.x1cItgoessomethinglikethisx18ThoughtLeadershipisestablishingarelationshipwithanddeliveringsomethingofvaluetoyourstakeholdersandcustomersthatalignswithyourbrandcompanyvalue.Intheprocessyougowellbeyondmerelysellingaproductorserviceandestablishyourbrandcompanyastheexpertinthatfieldanddifferentiateyourselffromyourcompetitors.x19WhataboutshareofmindOnedefinitionisThelevelofawarenessinthemindsofcustomersthataparticularproductorservicecommands.AndintellectualcapitalWikipediacomestotherescueThevalueofanenterpriseismadeofphysicalassetsvariousfinancialassetsandfinallyintangibleassetsi.e.intellectualcapital.Thetermintellectualcapitalconventionallyreferstothedifferenceinvaluebetweentangibleassetsphysicalandfinancialandmarketvalue.Youcanseehowtheseconceptslinktogetherandhowvaluabletheyareinacompanylikeours.ThoughtleadershiptheysayhasbecomethenewcompetitivebattlegroundinnotonlyconsultingandaccountingbusinessesbutalsoamongotherB2Bfirmsthatcompeteonthebasisofexpertiseandadvice.ThatisnottosayweatISShaveroomsfullofboffinsarguingaboutwhetherabeamofsubatomicparticleshastravelledfasterthanthespeedoflight.Oursisessentiallyapracticalhands-onbusinesswheretheoreticalphysicshasnoplacex13althoughithastobesaidcustomersdoexpectustoturntheirshipsroundfasterthanthespeedoflight.ButthinkofthebankofintellectualcapitalthatdoessitwithinISS.FromtheknowledgeandexperienceneededtomediateinanargumentbetweenamasterandareceiveroverthecorrecttimeandplaceforNoticeofReadinesstobetenderedandacceptedtobiddingforaglobalcontractorlobbyingagovernmentatthehighestleveloversomeburdensomeregulationorbureaucraticobstacle.ThepaceofworkinISSdoesnx19toftenpermittimetoprojectourthoughtleadershipskillstoawideraudiencebutinthisissuethereareacoupleofgoodexamplesofourexecutivesgettingupinfrontofanaudienceandputtingtheircaseinthisinstanceAndrewBoazTerryGidlowandRoyceBrain.Turningbacktointellectualcapitalnurturingthisx18intangibleassetx19isvital.Thatx19swhytheISSMarineAcademyexiststhatx19swhyweencourageourpeopletosittheInstituteofCharteredShipbrokersexamsandthatx19swhywex19vejusttakenoutagloballicensetoLloydx19sListgivingeveryoneinthecompanyaccesstoitsinvaluabledailyonlinenewsanddata.KnowledgeispowersaidFrancisBacon.Itcertainlyhelps.GodoftheSeaPoseidonwassecondonlyinimportancetoAthenainGreekmythology.InhisbenignaspectPoseidonwasseenasensuringcalmseas.Sailorsprayedtohimforasafevoyage.ItseemedaptthereforeforourseniormanagerstomeetbeneathhistempleatCapeSounionrecently.WithAthenaGoddessofWisdomlendinghernametoourintranetandPoseidongivinguscalmseasandasafevoyagewex19reingoodshapeforthechallengingtimesahead.NickElliottFICSISSREPORTERlEditorialDECEMBER20114www.iss-shipping.comPoseidonx13asafevoyage